We live in a time when social media is not just limited to sharing photos and videos and staying in touch with your connections; it has...

In today’s digital landscape, consumers are bombarded with marketing messages. To stand out, brands must go beyond traditional marketing...

Those who did not grow up with Blinkit, Instamart, and Zepto will clearly remember the nightmare of forgetting to buy a map a day before...

The global advertising industry, always on the lookout for the next big thing, has set its sights on India. With its bustling economy,...

Do social media algorithms entice you to fill your shopping cart with what you don't really need? Then, you might find this article useful!

Social media is the new marketing arena and brands are making the most out of influencer marketing.

Consciously or unconsciously most of our purchasing decisions are based on what we see on social media. Your favorite influencers you...