Video is the 2nd most popular type of content on social media for increasing engagement. And, we spend countless hours watching content on Netflix, Prime Video, YouTube, and reels. The content is never-ending and we simply can’t get enough of it.
Statistics show that there are 3.3 billion video viewers worldwide and there is something for everyone. When it comes to marketing, 89% of consumers confirm that they want to watch more video content from their favorite brands.
Our social media habits confirm that we are more likely to share video content than any other form of visual content. More and more brands are waking up and realizing the importance of video so much so that 68% of brands who were not using video marketing are now planning to use video marketing in their overall marketing strategies.
Why is ‘Video’ gaining popularity?
A Statista study revealed that 77% of those surveyed use smartphones or tablets to watch online videos. Facebook revealed that it is 1.5x more likely for people to watch videos every day on their phones rather than desktops. Any form of video content works well but 31.3% of people want to watch how-to videos and another 29% of people prefer watching educational videos. So creating educational and how-to videos around your product could be a great start for your video marketing strategies.
Hacks to create a video marketing strategy
Define your goals
Before you set up your camera for shooting, define your goals for doing the video marketing campaign. What do you want to achieve from it, what do you want your customers to do after watching your video? If this is not aligned, you will be caught up in a whirlwind of reshooting, reframing, and re-editing, further wasting your time. The best way to avoid all of this is to begin with a clear strategy. Start by writing down the goals you want to achieve from the video, so you have a clear sense of direction of what needs to be done.
Find your target audience and the places they hangout
Every social media platform is different and has its own form of video. If you have not started posting videos already, begin with the ones where you already have your audience set up and assess how they react to it. According to the Sprout social index, Facebook, YouTube, TikTok, and Snapchat are the top platforms consumers and brands are expected to use the most.
Reels and YouTube Shorts are wildly popular in India and will only gain popularity in the coming years. YouTube Shorts is relatively new and should not be overlooked. With 2.5 billion monthly active users, it is one of the most popular video platforms. Not only does YouTube have a massive number of users, but YouTube’s short videos also appear on search engine results which can help you reach a wider audience.
Explore Trending Formats
Short-form videos, like Reels and YouTube Shorts, have gained immense popularity, especially in regions like India. With 2.5 billion monthly active users, YouTube is a powerhouse for video content, and its Shorts feature shouldn’t be overlooked. These bite-sized videos are perfect for delivering quick, engaging content and can significantly enhance your brand visibility.
Plan Your Content
Once you know your audience and goals, brainstorm content ideas. Focus on creating a mix of educational, entertaining, and promotional videos. Consider formats like tutorials, behind-the-scenes glimpses, product demonstrations, and customer testimonials. Regularly update your content plan based on viewer feedback and engagement metrics to keep your strategy fresh and relevant.
Optimize for Each Platform
Each social media platform has its own video specifications, so tailor your videos accordingly. Use engaging thumbnails, captivating titles, and appropriate hashtags to enhance discoverability. Also, consider the ideal video length for each platform—shorter videos often perform better on TikTok and Instagram, while longer, more in-depth content can thrive on YouTube.
Analyze and Adapt
After posting your videos, track their performance using analytics tools. Monitor metrics like views, engagement rates, and shares to gauge what resonates with your audience. Use these insights to refine your content strategy, focusing on what works best to maximize your reach and effectiveness.
Embrace the video revolution!
Video marketing presents a powerful opportunity for brands to connect with audiences in a dynamic and engaging way. By defining clear goals, understanding your audience, utilizing trending formats, planning your content strategically, optimizing for different platforms, and continuously analyzing performance, you can build a robust video marketing strategy that captures attention and drives results. Embrace the video revolution and watch your brand engagement soar just like how we did it.